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Targeting your perfect client with content

Targeting your perfect client with content

Creating stand-out marketing content is an art – literally and figuratively. If you manage to really nail your content, it also becomes one of your most important assets when executing a digital marketing strategy. “Content is the atomic particle of all digital...

Referral letters: How to spot & write a good one

Referral letters: How to spot & write a good one

What is a GP referral letter? How do you spot and write a good referral letter? Learning about referral letters is essential in running your clinic. As an allied health professional, a patient will sometimes present with an issue that sits outside the scope of your...

Personal trainer business plan and costs

Personal trainer business plan and costs

If you’re planning to launch a personal training business, you’re going to need to draft up a personal trainer business plan to make sure you can be as successful as possible. Running a personal trainer business, like any other venture, must be rooted in fiscal and...

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